The idea that held ninety pages together
A refining and petrochemical joint venture’s digital enablement case: dense, technical, ninety pages, and destined for people who would not read it twice.
Browse the proposal
Highlights
Built the whole document around a single image — a microprocessor, as the metaphor for systems that only work connected.
Carried that one idea through seven distinct covers and every layout inside.
Delivered under shifting inputs, tight timelines, and minimal creative direction.
Result
In live review a senior partner's verdict was an unprompted double thumbs-up. The engagement team called it a "huge step up" from previous versions.
Tools
← Back to all work"The quality of the design you put out was a huge step up from what the team originally planned to deliver – you really took it to another level. You handled vague or conflicting instructions brilliantly, turning complex, unclear briefs into designs that were clear and impactful."