An insights centre you can walk up to
Eighteen slides on the Kingdom's automotive future, rebuilt as something a visitor drives with their hands — five chapters, six films, and a car that is actually there rather than a picture of one.
Highlights
Rebuilt an eighteen-slide PowerPoint show as a browser application that holds the deck's own behaviour rather than approximating it — every shape, text run, hyperlink and animation timing tree converted, then replayed.
Reimplemented Morph, the transition the deck leans on hardest, by pairing objects on PowerPoint's own shape IDs. Its timing, easing and fades were measured frame by frame against PowerPoint's video export instead of being eyeballed.
Put the 3D car on the screen for real, in WebGL, drawn with the camera and 3D transform the deck itself specifies and lit to match PowerPoint's renders. Compressed 54MB to 10.2MB with meshopt geometry and WebP textures, with all 79 materials kept as authored.
Designed for hands and for a wall: horizontal swipe, larger targets on the small arrows, no pinch-zoom or long-press menus to break the illusion, a cursor that hides after three seconds, and a return to slide one after five minutes untouched — PowerPoint's own kiosk rule.
Result
A deck that stopped being presented and started being explored. It runs offline from a folder on a kiosk PC, needs no server and no PowerPoint licence, and the same build is what plays in the frame above.
Built with
The deck is a sector capability piece — an argument about digital change in Saudi Arabia's automotive sector, made to be walked up to rather than sat through. No client is named in it, and the figures and phasing in it are illustrative rather than committed. The 3D car is the model carried in the original deck.
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